What’s new in Mailchimp?
Mailchimp is launching an all-in-one Marketing Platform for your growing business. Mailchimp’s platform provides you with what you need to integrate your marketing efforts. It has a powerful Marketing CRM to help you get to know your customers better, multiple channels to help you get the word out, and AI-powered insights and analytics to help you know what’s working. We’re also introducing new features like Social Posting, more retargeting options for Instagram and Facebook, and an Audience Dashboard for easy segmenting, to name a few. From postcards to digital ads to landing pages, there are so many opportunities for you to create effective multichannel campaigns that connect with your audience so you can grow faster.
What’s new in the free plan?
With so many new channels to put to work for your business, our definition of “audience” is changing to include all of the contacts you can market to regardless of their email opt-in/subscriber status. So that happy customer that’s been on your subscriber list for 2 years? They’ll still be a part of your audience. But those customers that unsubscribed and that customer that attended your event but never opted in to your newsletter? They’ll be in your audience now too.
These new channels allow you to leverage your entire audience, so you can encourage new engagement with your brand. It’s much more expensive to find new customers than to keep existing ones, so be sure to market to the audience you’ve worked so hard to build.
What does this mean for you?
As we’ve grown beyond email to be an all-in-one Marketing Platform, we’ve created new plans to include all of our new features and capabilities. As a current user of our Forever Free plan, you’ll now be in the new Free plan as long as your audience size is 2,000 contacts or less. The new pricing structure is based upon the total number of contacts you can market to, which now includes unsubscribes and customers who have simply not opted-in yet. You can check your Mailchimp account to see how many contacts are in your total audience. And keep in mind, you can always archive contacts you aren’t using. On June 15, 2019 , the pricing change will go into effect if you have more than 2,000 contacts.
Plus, if you’d like to upgrade to a paid plan and get access to all of the features in our new plans like removing Mailchimp branding, using retargeting ads, or getting access to 24x7 support, check out mailchimp.com tomorrow for all the new plans to see what best fits your needs.
We’re so excited for you to have all of your marketing in one place. From creating multichannel campaigns to automating your workflows, we built this tool with you in mind. With our user-friendly interface and comprehensive support articles to help every step of the way, we hope you’ll love everything Mailchimp’s Marketing Platform can do for you. To learn more about where we’re headed, read this article from our CEO, Ben Chestnut. Together, let’s reimagine how Mailchimp empowers your business to grow.