This is Marketing shows you how to do work youâre proud of, whether youâre a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers donât use consumers to solve their companyâs problem; they use marketing to solve other peopleâs problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.
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